How We Came Together
In the aftermath of Hurricane Helene, four local business owners found themselves connected by a series of synchronistic events—and a shared sense of responsibility to do something more. We were each asking the same question: What would it look like if leaders, businesses, and grassroots organizations in our region truly came together to co-create high-impact solutions?
We all live here because we love this place—its rivers, forests, and people. And we all care deeply about the environment and the resilience of our community. So we thought: if four people from different sectors could come together and speak with one voice, imagine what might be possible.
That spark ignited Blueprint for Impact—a collaborative initiative rooted in the belief that connection, creativity, and strategic action can drive large-scale transformation and generate lasting solutions for decades to come.
Core Team
Blueprint for Impact is a women-led nonprofit founded by four seasoned leaders with complementary expertise in storytelling, brand strategy, organizational development, fundraising, wealth management, and community engagement. United by a shared commitment to driving meaningful change, they bring strategic insight, deep networks, and a collaborative approach to advancing high-impact work.
Jennifer Germaine
Director of Finance
Jennifer Germaine is a visionary strategist with over 15 years of experience in corporate law and legal strategy, where she has helped steward organizational growth and manage hundred-million-dollar funds. Now based in Asheville, NC, she brings her expertise to the "for-impact" space—designing regenerative funding models that direct capital into the hands of those building a thriving future.
As Director of Wealth at Blueprint for Impact, Jennifer is focused on reimagining financial systems and resource flows to support community resilience, environmental regeneration, and economic equity. She brings a deep love for structure, strategy, and impact, while also embracing her role as a storyteller helping to illuminate the path forward.
Founder of Voices of Impact
Keresey Pearl
Director of Development
Keresey Pearl is a seasoned filmmaker, producer, and impact strategist with over two decades of experience in both fundraising and visual storytelling. With a background in directing, cinematography, and producing for mission-driven organizations, Keresey has helped bring countless creative and philanthropic projects to life across the country.
As Director of Development at Blueprint for Impact, Keresey leverages her unique blend of media and fundraising expertise to empower voices, amplify social change, and build strong bridges between visionary work and the resources that bring it to life. Her commitment to integrity, clarity, and meaningful connection is at the heart of every story she helps shape
Co-founder of MsPearl Productions
Sarah Watkins
Director of Business Innovation & Ecosystem Design
Sarah Watkins is a multidisciplinary innovator and regenerative business leader based in Asheville, NC. With a background in fine arts and expertise spanning interior, landscape, and architectural design—as well as the culinary arts—Sarah has a proven track record of scaling ventures, from co-founding a $250 million corporate insurance firm to launching celebrated hospitality and community-focused projects. Most recently, she co-founded and designed Terra Nova Brewery, serving as co-owner and Director of Art & Vision. As Director of Regenerative Business at Blue Print for Impact and the creative force and founder behind LOAM, Sarah is dedicated to pioneering new economic and regenerative business models that restore balance between community, small business, and nature—driving positive, lasting change.
Founder of LOAM
Briana Pond
Director of Media and Marketing
Briana Pond is a multidisciplinary creative and systems strategist with over a decade of experience in regenerative design, visual storytelling, and impact-focused project leadership. With a background in permaculture, filmmaking, fine arts, and holistic land management, she brings a unique blend of beauty, function, and systems thinking to every project. As co-founder of MsPearl Productions and Blueprint for Impact, Briana leads creative direction, media strategy, and cross-sector collaboration to amplify stories and solutions that drive meaningful change.
Co-founder of MsPearl Productions
Our Regenerative Advisors
We recognize the importance of expert guidance in creating lasting, systems-based solutions. Our advisors bring specialized knowledge in regenerative design and engineering, helping us infuse innovation, strategy, and depth into each collaboration portfolio we build.
Regenerative Design Expert
Alan Booker LEED AP BD+C, WELL AP, LFA, GRP
Alan Booker is the founder and executive director of the Institute of Integrated Regenerative Design, which trains professional design practitioners to create systems that are ecosystemic, biocompatible, and regenerative. He has over 35 years’ experience in systems engineering and 25 years in sustainable and regenerative design.
With deep hands-on experience designing large-scale sustainable systems, Alan is a LEED AP™ BD+C, WELL AP, Accredited Green Roof Professional (GRP), holds Living Futures Accreditation (LFA) for working with Living Building Challenge and Living Community Challenge projects, and is the creator of the Integrated Regenerative Design (IRD) framework and the lead author of the Biocompatible Design Standard. In addition to teaching Permaculture and Integrated Regenerative Design, he also provides consulting and workshops on biophilic design, net zero buildings, sustainable energy, regenerative agroecology, bioremediation, and ecosystem regeneration.
